Valuing the People Who Make Theatre Happen


Most theatre communities and programs exist because of people willing to give their time, talent, and expertise, but appreciation should go beyond a thank-you note.

This month, we're looking at how theatres can better support the people who make the work possible: building healthier boards, creating welcoming audition experiences, and finding meaningful ways to appreciate volunteers.

From the Cue to Cue Blog

How to Show Volunteer Appreciation

Volunteer appreciation should be built into the way your organization treats people throughout the entire production process.

Are Your Board Members Wearing Too Many Hats?

Learn how to encourage volunteerism in your community theatre board of directors and when to let others have the spotlight.

​Read More →​

How to Promote Theatre Auditions

Discover tips for promoting theatre auditions that build trust and encourage participation from all types of performers.

​Read More →​

On the Call Board - Call for Ghost Stories 👻

BTC is writing a blog post about theatre ghost stories and haunted encounters! Want to be featured? Submit your story below.

Theatre Resources & Scene Shop

Practical resources for making theatre (and a few things for the theatre people who make it happen).

Free Resource

Free Costume Plot Template

Stay organized with a costume plot for your production. Track costume changes easily with our customizable costume plot template.

From the Scene Shop

Dionysus - God of Theatre Sticker

Celebrate the original patron of the stage with this Dionysus sticker, inspired by the Greek god of theatre, wine, and revelry.

Ghost Light Unisex Tee

Embrace the spirit of the stage with our ghost light unisex tee, featuring a nod to unseen moments. Wear it and show your love for the theatre!

Help Keep the Ghost Light On.

Leave a one-time tip to support Beyond Theatre Collective and help fund the resources, articles, and tools we create for the theatre community.

Work With Me

Hi, I’m Jenn Byers (she/her) — the marketer and theatre-maker behind Beyond Theatre Collective.

Each month, I work with theatres on everything from marketing and audience engagement to playbills and production support.

Behind the Curtain

I worked with Southbank Theatre Company on their recent production of Fun Home: The Musical, creating social media content.

Coming Up:​
October will be a busy month for me! Here are all of my upcoming projects around Indianapolis:

Looking for support for your theatre or next production?

Beyond Theatre Collective is a sub-brand of Byers and Beyond Marketing.

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Beyond Theatre Collective

Beyond Theatre Collective helps community and independent theatres build stronger audiences, better marketing, and more sustainable organizations. Get practical theatre marketing tips, industry insights, free resources, and ideas you can actually use.

Read more from Beyond Theatre Collective

Every theatre seems to have a ghost story—and even the ones that don't probably have a few superstitions. With Halloween around the corner and a Friday the 13th waiting in the wings this November, we're embracing spooky season at Beyond Theatre Collective. This month, we're exploring the supernatural side of theatre: the history and folklore behind the ghost light, the superstitions theatre-makers still follow today, and ghost stories from stages across the country. So grab your script, say...